The quality of your Chatbeat data depends entirely on the prompts you track. A well-chosen set gives you clear, actionable insights. A poorly chosen one creates noise. Here's how to get it right.

Before picking any prompts, ask yourself: what do I actually want to learn? Are you trying to understand your overall category visibility? Track how you compare against specific competitors? Monitor a niche topic where you want to grow?

Your goals determine your prompts. Everything else follows from here.

A prompt like "What are the best marketing tools?" will generate responses that include CRM platforms, email tools, ad managers, and dozens of brands that have nothing to do with your category. You'll end up with irrelevant competitors cluttering your Share of Voice and Brands ranking.

Keep your prompts within your industry. "What are the best social listening tools?" is much better than "What are the best marketing tools?" if social listening is your space.

On the other end, a prompt like "Is Brand24 good for tracking Twitter mentions in Poland?" will always surface your brand. The results look great on paper, but they don't reflect real competitive dynamics. You're not learning anything new.

Good prompts leave room for AI models to recommend multiple brands naturally, so you can see where you actually stand.

Every prompt in Chatbeat has an estimated Search Volume, which reflects how popular a given question is likely to be across AI models. Prompts with higher volumes represent the questions real users are most likely asking, so your ranking on those has the biggest potential impact.

When building your prompt list, sort by Search Volume and start with the top ones.

Search volume is a great prioritization tool, but it's not the only factor. If there's a specific topic that is strategically important to your brand, track it even if the volume is low.

For example, "What tools measure share of voice?" might show a volume below 100, but if share of voice measurement is a key differentiator for your product, that prompt is absolutely worth monitoring. It tells you whether AI models associate your brand with a capability you want to own.

A strong prompt list typically combines high-volume category prompts that show your overall visibility, competitor-focused prompts like "X alternatives" or "X vs Y" that capture decision moments, and a few strategic niche prompts covering topics you specifically want to own.

Balance these based on your goals, and you'll have a project that delivers insights you can actually act on.

For more on adding and managing prompts, see our guides on Optimizng Project Configuration and What Is a Prompt?. If you need help, don't hesitate to contact your account advisor.