Analytics

Being mentioned by AI is one thing. Being trusted enough to be cited is another. The Analytics tab shows you both, and how the gap between them looks next to your competitors, across AI models, and for each prompt you track.

At the top of the tab you can filter the data by brand, by prompt group (if you've created any), and by AI model. The brand filter lets you switch to any other brand that appeared in AI answers to your project's prompts. That means you can look at the same data from a competitor's point of view.

The first section answers a simple question. In how many AI responses does your brand appear, and in how many of them is your own domain cited as a source?

You'll see four numbers. Brand visibility is the share of responses that mention your brand. Brand cited as source is the share of responses that cite your domain. Visibility + cited shows how many mentions are backed by your own source. Citation Gap is the difference between visibility and citations, in percentage points.

A large gap means AI talks about you but relies on other websites to do it. That's a good signal to look at which pages could be cited instead.

Below the cards, the Visibility vs. cited over time chart shows how both numbers move across the selected period.

AI models don't behave the same way. Gap per AI platform shows visibility, citations, and the gap for each model, so you can see where your brand has the strongest presence and where it's worth digging deeper.

Being mentioned is the first step. Being named first is the goal. From brand visibility to Top 1 shows how often your brand is mentioned at all, how often it lands among the first three brands (Top 3), and how often it takes the first position (Top 1).

The Funnel over time chart below it shows how these three numbers change across the period.

Next, you can see how you stack up. Competitor comparison ranks brands by visibility, citations, and gap, with your own brand highlighted in the list.

Funnel vs competitors puts the visibility, Top 3, and Top 1 numbers of each brand side by side. Competitor funnel over time shows how their results move, and you can switch the chart between Visibility, Top 3, and Top 1.

The last section goes down to the level of individual prompts. Brand visibility per prompt compares brands for each question you track. Use the switch in the top right corner to see the results as Visibility, Cited, Top 3, or Top 1.

It's an easy way to spot the prompts where you're leading, and the ones where a competitor is clearly ahead.

If you have any questions, don't hesitate to contact us.