Topics Analysis tells you which contexts dominate in AI responses. Brand Presence by Topic takes this further by showing you a side-by-side comparison of how often each brand, yours and your competitors, is mentioned within each context.

You can find it in the Context tab, below the Topics Analysis table.

Each row is a topic. The columns show mention counts for your tracked brand and the competitors that appear most frequently in AI responses. The highest value in each row is highlighted in green, making it easy to spot which brand dominates a given context.

This is useful for understanding not just where your brand appears, but where competitors outperform you. If "Sentiment Analysis" shows 1,993 mentions for your brand but 2,093 for a competitor, you know exactly where the gap is.

Below Brand Presence by Topic you'll find the Context Gap section. This highlights the topics where your tracked brand does not appear at all in AI responses, but other brands do.

Each row shows the topic name, the top brands that AI models associate with that context, and the number of occurrences (how often that topic comes up in responses). Click the arrow on the right side of a row to expand it and read a description of the topic and why your brand might be absent.

Context Gap is one of the most actionable sections in Chatbeat. If a topic appears frequently in AI responses and your brand is nowhere to be found, that's a clear signal of where to focus your content and positioning efforts.

For more on understanding how AI models perceive your brand, see our article on Topics Analysis. If you have any questions, don't hesitate to contact us.