Reading through hundreds of AI responses to understand how your brand is being described would take hours. Insights do this work for you. Once a week, Chatbeat analyzes the responses from all AI models and produces a concise summary of how they perceive your brand, broken down into four categories.

You can find the Insights section in the Context tab, next to the Sentiment Over Time chart.

Functional positioning summarizes what features and capabilities AI models most frequently associate with your brand. This tells you how AI "defines" your product when users ask about your industry.

Value perception describes how AI models frame your brand's value, including pricing, ease of use, and who your brand is best suited for.

Positioning gap highlights areas where AI models might underrepresent your brand or where there's a disconnect between how your brand is positioned and how it could be.

Business insight provides actionable observations, such as trends in how your brand's perception is shifting or opportunities based on what AI models are saying.

Insights are updated once a week. By default, you'll see the most recent summary. To view insights from a previous week, use the Select period dropdown above the Insights section and choose the time range you want to review.

This lets you track how AI perception of your brand evolves week over week.

For more on how AI models describe your brand, see our article on Sentiment Over Time and Narrative Drivers. If you have any questions, don't hesitate to contact us.