What Is Share of Voice?

Unlike Brand Score or Visibility, Share of Voice isn't calculated purely from your tracked brand's own data. It takes into account every other brand that shows up in AI responses to the prompts defined in your project, and measures how much of that conversation belongs to you.

Think of it like a cake. Every brand mentioned in a response gets a slice, and Share of Voice tells you exactly how big your slice is compared to everyone else's.

The main Share of Voice chart shows this breakdown as a donut, one slice per brand, sized according to how much of the total conversation it captures across all AI models and all of your project's prompts.

Instead of manually filtering the donut chart model by model, Share of Voice by AI Chatbots gives you that breakdown instantly. It shows your tracked brand alongside the three brands with the highest overall Share of Voice, with a separate bar for each AI model, so you can immediately spot where you're strong and where a specific model favors a competitor instead.

Share of Voice over time plots how your tracked brand's slice of the conversation, along with the three brands with the highest overall Share of Voice, has moved week over week. This is where you'll notice whether you're gaining ground or losing it, and whether that shift is gradual or tied to a specific moment.

Share of Voice is also included as a column in the Brands ranking table, and appears again in the details view of any individual prompt, showing you how the competitive split looks for that specific question.

If you have any questions, don't hesitate to contact us.