One of the most common issues in AI visibility tracking is seeing brands in your data that aren't really your competitors. A software review site, a loosely related enterprise platform, or a company from a completely different category - they show up because AI models mentioned them, but comparing yourself against them isn't useful.

Here's how to handle this, starting with the root cause.

The brands that appear in your project come directly from AI model responses to your tracked prompts. You can't manually add or remove competitors - Chatbeat only shows brands that organically appear in AI answers. This means the quality of your competitive data depends heavily on how your prompts are phrased.

Too broad - Prompts like "What are the best marketing tools?" will generate responses that include CRM platforms, email tools, analytics suites, and social listening software all in one answer. You'll end up with dozens of brands that aren't your direct competitors.

Too narrow - Prompts like "What’s the name of the social listening tool that starts with ‘B’ and ends with ‘24?" will almost always surface your brand at the top, giving you artificially high rankings that don't reflect real competitive dynamics.

Well-balanced - Prompts like "What are the best social listening tools?" or "What is the best media monitoring tool?" are specific enough to stay within your category but broad enough to let AI models recommend a natural mix of relevant competitors.

If you're seeing too many irrelevant brands, revisit your prompt list first. Adjusting even a few prompts can significantly improve the relevance of your competitive landscape.

Even with well-balanced prompts, AI models may occasionally mention brands that aren't your core competitors. You can't control what LLMs say - and we intentionally don't interfere with organic AI responses - but you can filter which brands you compare yourself against.

In the Share of Voice chart, click the settings icon (gear icon) in the top-right corner of the chart.

This opens the "Select brands for analysis" dialog. Click the dropdown to see a list of all brands that have appeared in AI responses to your prompts.

Search for and select the competitors you want to focus on. Only brands that have organically appeared in AI model responses are available - you cannot add brands that haven't been mentioned, as Chatbeat reflects genuine AI outputs only.

Once you've chosen your competitors, click Save.

After saving, your Share of Voice donut chart, Share of Voice by AI Chatbots bar chart, and Brands ranking table will all update to show only your selected competitors alongside your brand. This gives you a clean, focused competitive view without the noise.

If you ever want to go back to the full view, simply open the brand selection dialog again and click Reset to default.

In short: Start by making sure your prompts are well-balanced for your category. Then use the Share of Voice filter to narrow your competitive analysis to the brands that matter most. If you need help choosing the right prompts or competitors, don't hesitate to contact us.